Terms of Service

1. The service

Someta generates social media content with artificial intelligence and publishes it to your connected accounts on the schedule you set. You connect your social accounts, configure your brand, and review and approve content before scheduling it. You remain responsible for the content you approve and schedule; scheduled posts publish automatically at their set time.

2. Your account

You must be 18 or older and have authority to enter into these terms on behalf of the business you represent. Keep your credentials secure — you are responsible for all activity under your account. Notify us at info@someta.fi promptly if you suspect unauthorised access.

3. Free trial

Pro and Starter plans include a 14-day free trial. A valid payment method is required to start the trial. Unless you cancel before the trial ends, your paid subscription begins automatically when the 14-day trial ends and we charge the then-current plan price to your payment method. You can cancel at any time during the trial from your account settings or by emailing info@someta.fi; if you cancel before the trial ends, you are not charged.

If you cancel, you can request deletion of your account data at any time from your account settings or by emailing info@someta.fi; we otherwise retain it as described in the Privacy Policy.

4. Payments, VAT, pricing and refunds

Plans are billed monthly or annually via Stripe. All prices are shown excluding VAT. Finnish VAT (25.5%) is added at checkout for Finnish-established businesses. For B2B customers established elsewhere in the EU who provide a valid VAT identification number, no Finnish VAT is added; the reverse-charge mechanism under Council Directive 2006/112/EU Art. 196 applies and you are responsible for accounting for VAT in your own country. For customers outside the EU, no Finnish VAT is added.

You can cancel at any time; access continues until the end of the current billing period. Someta is a B2B service. By subscribing you confirm you are acting in a business capacity and the EU Consumer Rights Directive 2011/83/EU does not apply. Where consumer protection nonetheless applies as a matter of mandatory law, you waive any right of withdrawal under Art. 16(m) of that Directive (digital content and digital services that begin performance with your prior express consent and acknowledgement of loss of withdrawal right) from the moment the service is made available to you.

Price changes (C9). If we increase prices, we will give you at least 30 days' notice by email before the new price takes effect. An increase will not apply to you until you have actively accepted the new price (by completing a new checkout, clicking through an acceptance prompt, or otherwise giving an unambiguous indication that you agree to the change). If you do not accept by the effective date your subscription will not auto-renew at the new price; we will not silently treat your continued use of the service as acceptance of the new price under KSL 6:12c.

ODR + Kuluttajariitalautakunta (T15). If you are an EU consumer and we cannot resolve a dispute amicably, you may use the European Commission's Online Dispute Resolution platform at ec.europa.eu/consumers/odr per Reg. (EU) 524/2013, or refer the dispute to the Finnish Consumer Disputes Board (Kuluttajariitalautakunta) at kuluttajariita.fi. Out-of-court dispute resolution is voluntary; it does not waive your right to take the dispute to a national court.

Refunds. Credit top-up purchases are refundable within 14 days if unused. Monthly subscription refund requests within 14 days of purchase are reviewed individually. Yearly plans are non-refundable after 30 days from purchase. Statutory consumer refund rights, where applicable, are not affected. Email info@someta.fi or use the refund form in your account.

5. Your content

You own everything you upload. You grant us a worldwide, non-exclusive, royalty-free, sub-licensable licence to host, reproduce, modify, adapt, and transmit your materials — images, brand information, guidelines, prompts — solely as necessary to provide the service to you (including by passing them to our sub-processors listed in the Privacy Policy). This licence ends when you delete the material or close your account, except where retention is required by law.

Finnish moral rights (C22). The "modify, adapt" wording above is constrained by Finnish Copyright Act §3 (Tekijänoikeuslaki 404/1961), which protects the author's right to be named and to prevent alterations that injure the author's literary or artistic reputation. We do not require you to waive your TekijL §3 moral rights, and the licence above does not authorise modifications that you, as the author of the underlying work, would have the right to object to under that section.

You are responsible for ensuring you have the rights to any content you provide. Do not upload images, logos, trademarks, music, video, or other material you do not own or have a licence to use. Do not upload personal data of identifiable third parties without a lawful basis under GDPR.

6. Content approval and publishing

Before any post goes live you receive it for review inside Someta. You are responsible for approving content before it is published. By approving a post you confirm that the content is accurate, lawful, and that you hold the rights to all materials in it. If you do not respond to a draft within the agreed review window, the post will not be published automatically — we will follow up with you directly.

7. AI-generated content and your acknowledgement

Someta uses third-party AI models (see Privacy Policy §3) to generate post text, captions, images, and other media. By accepting these terms or first using an AI feature, you acknowledge that:

• AI output may be inaccurate, off-brand, or imperfect.
• You decide what content to generate, you review it before publishing, and you publish it under your own editorial responsibility.
• You will not generate or publish content that depicts real, identifiable persons,objects, entities, places, or events in a manner likely to mislead viewers as to authenticity (a "deep fake" within the meaning of EU AI Act Art. 3(60), which the regulation defines broadly to include not only persons but also objects, places, entities, or events whose depiction would falsely appear authentic or truthful to a person) without (i) any lawful basis required, (ii) any consent required by applicable law, and (iii) a clear disclosure to your audience that the content is artificially generated or manipulated, as required by EU AI Act Art. 50(4) and equivalent third-party platform rules (for example Meta's AI Info label and LinkedIn's AI disclosure guidance). Note (AI16): the Meta AI Info label is a Meta-only mechanism — it is not a substitute for the Art. 50(4) "clear and distinguishable" disclosure that the regulation requires you to make to your audience. Treat it as additive to, not in place of, the in-caption disclosure.
• Where Someta receives AI-provenance metadata (such as C2PA assertions or SynthID-style watermarks) from the originating model, we aim to preserve it on a best-effort basis. Some processing and export paths may not retain it, so you should not rely on its presence; you remain responsible for any Art. 50(4) in-caption disclosure where applicable.
• Text-disclosure carve-out (IP10). Art. 50(4) AI Act exempts AI-generated text from the disclosure obligation where (a) it has undergone human review or editorial control, or (b) it concerns an editorial process where a person exercises editorial responsibility. Captions you review and approve through Someta's per-post review flow meet test (a) — but only because you reviewed them. If you push captions live without review (for example via the campaign auto-publish path), the carve-out does NOT apply and you must add a clear AI-generated marker to the caption text itself. The carve-out is not "public interest"; do not rely on that older formulation.

Acceptance of these terms constitutes your one-time, ongoing acknowledgement that Someta is an AI-powered service. We will not show a separate AI notice for each post; the responsibility to disclose AI use to your downstream audience sits with you to the extent required by law or platform rules.

8. Third-party platforms

By publishing to Meta, LinkedIn, or other platforms through Someta you also agree to the terms of service and content policies of those platforms. We are not responsible for actions taken by third-party platforms, including content removal, account restriction, reduced reach, suspension or permanent ban. Such actions do not entitle you to a refund or service credit.

9. Acceptable use

You agree not to use Someta to generate, host, schedule, or publish:

• Content that is illegal under EU, Finnish, or applicable local law;
• Child sexual abuse material (CSAM) or content that sexualises minors in any form;
• Non-consensual intimate imagery, sexually explicit deep fakes, or sexual content depicting identifiable individuals without their verifiable consent;
• Terrorist content within the meaning of Regulation (EU) 2021/784 ("TERREG"), or content promoting violent extremism;
• Content that impersonates a real person or organisation in a manner likely to deceive;
• Misinformation about elections, voting, or public-health matters likely to cause serious harm;
• Material that infringes the intellectual-property, privacy, or publicity rights of others;
• Defamation, harassment, stalking, hate speech under Finnish Criminal Code Ch. 11 §10 (kiihottaminen kansanryhmää vastaan), or incitement to violence;
• Spam, scams, phishing, malware, or fraudulent commercial practices;
• Content that violates the terms or policies of any platform Someta publishes to.

We may suspend or terminate your account, withhold or remove content, and report unlawful material to competent authorities (including Finnish authorities and EU hotlines) where required by law. To report abuse, submit a takedown notice, or notify us of any other potentially illegal content, use the structured notice form at /report. The form captures the elements required by EU Digital Services Act (Regulation (EU) 2022/2065) Article 16(2): the substantiated reasons, the electronic location of the content, the reporter's identity where required, and a good-faith declaration. We acknowledge reports under Art. 16(4) and decide them with a Statement of Reasons under Art. 17.

10. Warranties and limitation of liability

The service is provided "as is" and "as available" without warranty of any kind to the maximum extent permitted by law. We do not guarantee uninterrupted availability, specific commercial results, or that the service will meet every business need.

Subject to the next paragraph, our total aggregate liability to you for any and all claims arising out of or relating to the service in any twelve-month period will not exceed the total amount you paid us in the twelve months immediately before the claim arose. We are not liable for indirect, incidental, special, consequential, or punitive damages, lost profits, lost revenue, lost goodwill, or loss or corruption of data.

Nothing in these terms limits or excludes liability that cannot be limited or excluded under mandatory applicable law, including liability for: (a) gross negligence (törkeä tuottamus) or wilful misconduct (tahallisuus); (b) death or personal injury caused by our negligence; (c) fraud or fraudulent misrepresentation; or (d) any other liability that cannot lawfully be limited or excluded.

Content + data carve-out (C5). The twelve-month aggregate cap above does not apply to (i) your direct statutory liability or our direct statutory liability under GDPR Art. 82, (ii) loss or corruption of personal data caused by our breach of GDPR or the Data Processing Agreement in Annex A, (iii) intellectual-property infringement caused by Someta's platform code, branding, or templates (i.e. our indemnity under §12), or (iv) sums owed by you for service fees under §4. These categories are uncapped to the extent permitted by Finnish law and Art. 82 GDPR is non-derogable per CJEU C-300/21.

11. Force majeure

We are not liable for failures or delays caused by circumstances outside our reasonable control — including infrastructure failures, internet failures, government action, strikes, or natural disasters. We will notify you as soon as reasonably possible if such an event materially affects your service.

C12 narrowing. Routine downtime of third-party platforms we rely on (Meta, LinkedIn, Stripe, Modal, the AI Gateway, or other named sub-processors) is not automatically force majeure; it is part of our service-availability commitment under §10. We will only invoke force majeure for sub-processor failures where the failure is itself caused by an event listed in the previous paragraph (e.g. a Stripe outage caused by a regional power-grid failure), and we will document the chain of causation if asked.

12. Indemnification

You will indemnify and hold Someta harmless from any third-party claim, damage, cost, or expense (including reasonable legal fees) arising from (a) content you uploaded, instructed us to generate, or approved for publication; (b) your breach of §5 (Your content), §7 (AI acknowledgement) or §9 (Acceptable use); or (c) your violation of any platform terms or applicable law.

Conversely (C13 symmetric scope), Someta will indemnify and hold you harmless from any third-party claim arising from (a) Someta's own platform code, branding, or templates (excluding any content generated from your inputs or models you direct us to use) infringing a third party's intellectual-property right, (b) Someta's breach of GDPR or the Data Processing Agreement in Annex A causing loss to your customers or other identifiable third parties, or (c) Someta's breach of an applicable regulatory requirement that we are responsible for as the platform operator (including DSA, AI Act, ePrivacy, or Finnish telecoms law obligations that attach to us, not you), provided you promptly notify us of the claim and give us reasonable cooperation and sole control over its defence.

The two indemnity directions are intentionally now of comparable scope — the audit raised that the previous text dumped all AI-output risk on the customer while Someta retained only a narrow IP-only carve-out. The expanded Someta-side reflects the fact that we run the regulated infrastructure (DSA reporting, AI Act provenance, sub-processor chain) and so we should carry the regulatory-breach indemnity for the parts we control.

13. Intellectual property

Someta's platform, code, branding, templates, prompts, and software are owned by us or our licensors. Using the service does not grant you any rights to them beyond the limited right to use the service in accordance with these terms.

AI-output ownership (IP12). EU copyright law (Berne / InfoSoc Directive 2001/29/EC, as interpreted by CJEU C-145/10 Painer and C-310/17 Levola Hengelo) limits authorial protection to works that result from the author's own intellectual creation. Output produced autonomously by an AI model, without sufficient human creative input, is not protected by copyright in our (and our advisers') view. We therefore do not claim ownership of the raw AI output that is generated from your prompts and inputs; the rights you acquire to that output are whatever the underlying generative-model licence and applicable law actually permit. Someta's intellectual-property rights stay with the platform itself (code, branding, prompt scaffolding, UI, templates) — not with the pixels or words a third-party model produced when you used it through us.

14. Privacy and data processing

We handle personal data in accordance with our Privacy Policy, which forms part of these terms.

Where Someta processes personal data on your behalf as a data processor under GDPR Art. 28 (for example, personal data appearing in content you upload or generate), the Data Processing Agreement set out in Annex A applies and forms part of these terms. By accepting these terms you accept Annex A as the data processing agreement between us. A signed counterpart on request from info@someta.fi.

Sub-processor authorisation (C21).Under GDPR Art. 28(2) you give us general written authorisation to engage the sub-processors listed in Privacy §3. We will inform you of any intended addition or replacement of a sub-processor in advance via the same in-product re-acceptance gate that handles material policy changes (§15), giving you the opportunity to object before the new sub-processor starts processing. If you object on substantive Art. 28(2) grounds and we cannot find a workable alternative, you may terminate the affected service under §17 with pro-rated refund of any unused prepaid fees.

15. Changes to these terms

We may update these terms from time to time. If the changes are material we will email you at least 30 days before they take effect. Continued use of the service after that date means you accept the new terms. Where a change materially expands the categories of personal data we process or the AI capabilities of the service, we will require renewed acceptance on next sign-in.

16. Account closure and your data

When your account is closed — whether by you or by us — your posts, uploaded images, and account data are kept for 60 days and then permanently deleted. You can request an export of your data before closure by emailing info@someta.fi. Payment and invoice records are kept for 6 years, and annual financial statements for 10 years, as required by Finnish accounting law (kirjanpitolaki 1336/1997). Records subject to these statutory retention periods cannot be deleted on request.

17. Termination

Either party can end the relationship at any time. We will give 30 days' notice before closing your account unless closure is due to a policy violation, unpaid invoices, fraud, illegality, or a regulatory order, in which case we may suspend or terminate immediately.

18. Governing law and jurisdiction

These terms are governed by Finnish law, excluding its conflict-of-laws rules and the UN Convention on Contracts for the International Sale of Goods. Each party submits to the jurisdiction of the Helsinki District Court (Helsingin käräjäoikeus) for any dispute.

Consumer carve-out (C8). If you are a consumer (an individual acting outside your trade, business, craft, or profession), Articles 17–19 of Regulation (EU) 1215/2012 (Brussels I bis) override the Helsinki forum selection above. Specifically: (i) you may bring proceedings against us either in Finland or in the EU member state where you are domiciled, and (ii) we may bring proceedings against you only in the EU member state where you are domiciled, regardless of any other provision of these terms. Nothing in these terms can be relied upon to deprive a consumer of those procedural rights, and we will not move to dismiss a consumer case from the consumer's home court on the basis of §18.

19. Severability

If any provision of these terms is held to be invalid, illegal or unenforceable, the remaining provisions remain in full force, and the invalid provision will be replaced by an enforceable one that comes closest to the original intent.

20. Entire agreement

These terms, together with the Privacy Policy and Annex A (DPA), constitute the entire agreement between you and Someta regarding the service and supersede any prior agreements or understandings. In the event of conflict the order of precedence is: (1) any signed order form, (2) Annex A (DPA), (3) these terms, (4) the Privacy Policy.

21. Assignment

You may not assign or transfer these terms or any rights or obligations under them without our prior written consent. We may assign these terms to an affiliate or in connection with a merger, acquisition, reorganisation, or sale of all or substantially all of our assets.

M&A consent right (C17). If the assignment changes the data controller for your data — for example, if Someta is acquired by a controller outside the EU, or by an entity whose privacy posture materially differs from ours — we will (i) notify you at least 30 days before the effective date and (ii) give you the right to terminate the service and retrieve your data under §16 before the assignment takes effect. Continued use after the effective date is not deemed consent to the new controllership; explicit affirmative acceptance via the §15 re-acceptance gate is required.

22. Survival

Sections that by their nature should survive termination will do so, including §5 (rights granted, only to the extent necessary to deliver content already published or required by law), §7 (AI acknowledgement), §10 (liability), §12 (indemnification), §13 (IP), §14 (privacy and DPA), §16 (records and retention — for the statutory periods stated, regardless of account closure), §17 (suspension and termination effects), §18 (governing law), §19–§24, and Annex A (DPA) to the extent of any ongoing processing or any continuing statutory obligation.

23. Notices

Notices to Someta must be sent by email to info@someta.fi and, for legal notices, also by post to SMTA Socials, Hernetie 4 c 87, 01300 Vantaa, Finland. We will send notices to you at the email address associated with your account; you are responsible for keeping it current.

DSA Art. 12 / 13 contact points (C20).For Digital Services Act notices, recipients of the service and Member State authorities should use: dsa@someta.fi (English or Finnish). Trusted-flagger and law-enforcement orders are accepted at the same address; the structured Art. 16(2) notice-and-action form is at /report. First response within seven working days; one-hour acknowledgement for TERREG Reg. (EU) 2021/784 Art. 3 removal orders.

24. Sanctions and export controls

By using Someta you represent that you are not located in, organised under the laws of, or ordinarily resident in any jurisdiction subject to comprehensive EU or applicable international sanctions, and that you are not a person or entity listed on any EU consolidated sanctions list. You will not use the service in violation of EU export-control regulations.